TEAM-DEVELOPMENT RESOURCES

Members of The Bryant Group have been hiring, developing and maintaining retail sales, management and support teams, as both retailers and via trade organizations for more than 40 years.  During that time we've generated millions of online learning certifications from thousands of retail staff, in support of thousands of independent retailers throughout North America.  We've conducted more live sales, management and leadership conferences and workshops than we can remember, and we're committed to making the CIVITAS Team development experience our most effective work ever.

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It begins with our proprietary LessonSmart video learning management system.  Through LessonSmart, those in the CIVITAS community will be able to access a comprehensive curriculum of retail and business best practice learning programs along with testing and certification.

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Self-paced online learning programs and topics:

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• C4 Selling Solutions - The Easy, Authentic and Effective path to Hight Integrity Relationship Selling. 

1. Connect - Skills and behaviors to help engage your shoppers for increased credibility and trust.​

2. Comprehend - How effective listening enables recommendations that are embraced by customers.

3. Convert - Tried and true strategies for problem solving and encouraging buying decisions.

4. Continue - After-the-sale solutions for creating repeat customers via satisfaction, word of mouth and referrals.

• A Day In the Life -  Real World Skills and Behaviors for Optimizing Your Sales Career.

1. Setting personal goals and meeting compensation expectations.​

2. Making the most of your day, time management.  

3. Knowing your products, your company and your competition.

4. Optimizing chat, email and phone traffic.

5. Teamwork and professional etiquette. 

• TeamUp - Effective Leadership and Team Development for busy managers and executives. 

1. Team Acquisition - attracting and selecting the right talent, in the right quantities at the right time.​

2. Team Development - Educating, establishing expectations, and evaluating Team members.

3. Team Retention - Coaching, motivating, and appreciating Team members.

• The Final Touch - Safety, Efficiency and Courtesy for In-Home Ambassadors.

1. Customer service basics and etiquette for delivery and service personnel.

2. Warehouse safety basics.

3. On-the-road safety basics.

4. In-home service call skills and behaviors.

5. Installation and assembly basics for an array of products.

• KNOW HOW Product Technology and User Applications Certification - These courses provide brand-agnostic answers to shoppers' more frequently asked questions regarding product design, features, benefits, and applications.  Each product category has its own program and upon successful completion, learners are recognized and their achievement is certified.  Category certification can then be publicized for increased credibility, consumer confidence and trust. Accompanying marketing materials are provided.

• Brand-by-Brand Product Advantage and Benefit Knowledge - In cooperation with dealers and manufacturers, learning materials that differentiate features advantages and benefits are created and/or curated for the community's key brands, then delivered via LessonSmart. 

• Dealer-Personalized Internal Learning Programs- Members of the community are provided full access to the LessonSmart platform to host their own custom learning channel for internal learning programs, promotional information, transaction procedures, company-specific culture issues, HR policy issues, government-required communication, insurance-required safety bulletins and more.​​

 

In addition to online learning CIVITAS provides live learning events and leadership summits hosted regionally and at our headquarters and learning center.  These events feature a blend of leading edge content, fellowship and interactivity among attendees. 

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​Regional and National live events, workshops and seminars: 

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• Lessons My Customers Have Taught Me - with Steve Bryant and Mike Whitaker

1. The Customer Speaks

2. Confessions of a Lucky Salesperson

• Top Talent Today - with Mike Whitaker

• Lessons My Salespeople Have Taught Me - with Steve Bryant and Mike Whitaker

1. Leadership Basics​

2. Team Selection and Hiring

3. Team Education

4. Establishing Goals and Expectations

5. Scorekeeping and Coaching

6. Communication and Motivation

• Launching Pad - with Mike Whitaker

• Staging the Sale - with Chris Bryant

• Selling What's In Stock - with Steve Bryant

• Your Other Brand - with Mike Whitaker

• Do You Feel Me? - with Steve Bryant

• Creating Immersive Buying Zones - with Chris Bryant

• GROUNDSPEED High Altitude Retail for Advanced Organizations - with Steve Bryant and Mike Whitaker

1. Hospitality that turns shoppers into buyers.​

2. Making showrooms information-rich buying zones.

3. Crazy good customer experiences that set your company apart.

4. High impact messaging that makes emotional connections.

5. Providing helpful product and usage info to establish expertise.

6. Creating value statements to stimulate traffic and establish competitive advantages.

• Optimizing the Last 3 Feet - with Chris Bryant

• Two Tokens Five Monkeys and Hugging Your Haters - with Mike Whitaker

• Monsters, Cake and Defining Differentiation - with Mike Whitaker

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Peer Collaboration

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• Annual Leadership and Train-the-Trainer Summit - Interactive with various authorities.

• Annual Marketing Summit - Interactive with various authorities.

• ​Annual Financial and Operations Best Practices Summit - Interactive with various authorities.

• Annual Merchandising Best Practices Summit - Interactive with various authorities.

• Annual Owner, CEO and President Summit - Interactive with various authorities.

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This industry leading curriculum is based on decades of input and feedback from attendees and is subject to modification as the community's needs and ideas along with changes in market conditions, change.  

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