EXCLUSIVE MEDIA CREATION, PRODUCTION, & DISTRIBUTION

As high-volume retailers with significant marketing muscle, most members of the CIVITAS community will have well formed strategies around who they are in the marketplace and what kinds of promotional and brand messaging have been successful with their customers.  Some will execute their marketing efforts with internal staffs, others may incorporate outside agencies, and many will use a blend of the two.  The CIVITAS team is experienced and comfortable with all of these arrangements and exists to provide cost efficiencies and high production values to online, on-air and in-store media via any or all of those options.  One of our goals is to minimize production costs while improving quality in order to maximize the funds available for media buys and promotional offers.

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Whether it's a back-of-napkin idea or a formal creative brief, we've become adept at working with home grown marketing departments and traditional agencies alike.  With our complete in-house production studios, post production suites, creative staff, talent agency relationships, music and media licensing agreements, and experience with dozens of first-call contractors and talent, the CIVITAS Team has a decades-long track record of serving the needs of the most demanding retailers and manufacturers. 

 

CIVITAS ​provides:

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• Group-exclusive online, on-air and in-store media elements for major promotional periods and off-promotional periods refreshed annually.  Deliverables include broadcast commercials, web videos, digital signage messaging, text and graphics for social media and more.  Either these CIVITAS media packages, or your internally created options will be personalized with your company's identity and your unique offers. 

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• A library of produced and curated video elements featuring key manufacturers and products for use on websites, social media, broadcast and SeeMonster digital signage.  Many vendors produce and make available high quality media with their vendor-focused messaging, however many suppliers do not.  The CIVITAS team is skilled at repurposing vendor-focused assets into unique dealer-focused vehicles AND in efficiently creating new media assets for products and brands that don't produce their own. 

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• Included member access, quarterly, to the CIVITAS studios, including cameras, lighting, sound and house staff for production of custom projects.  Outside talent, contractors, specialized gear etc. are optionally available at below market rates.

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• Included video post-production for these quarterly projects, with additional post production optionally available at below market rates.  

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• Included seats and licensing for all staff on the LessonSmart learning management system plus access to all learning content, and a private channel for dealers' in-house learning programs.  Education for your team on utilization, management and tech-support are also provided.  Our comprehensive white glove program-management services are also optionally available.

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• Included access to the SeeMonster video environment platform for each retail location including all CIVITAS content, plus ability to post members' in-house content. The only expense is for video displays and digital media players.  Education for your in-house system management is provided, plus our comprehensive white glove management services are also optionally available.

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• Semi-Annual onsite production of in-store B-reel and drone footage for use online, on-air and in-store.  Produced on location by the CIVITAS field production team, only expenses are for economy travel and lodging from Atlanta.

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• Semi-Annual interview videos with team members and/or testimonials from consumers for marketing and recruiting. Produced on location by the CIVITAS field production team, only expenses are for economy travel and lodging from Atlanta.

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• ​and more.